AUTOMOTIVE

& LIFESTYLE PHOTOGRAPHER

Based in Frankfurt, working Globally

My story begins with a young boy's fascination with automotive imagery. While others were captivated by horsepower and specifications, I found myself lost in the artistry of car brochures, meticulously cutting out photos of interiors, textures, and intricate details. Those childhood moments, arranging images in my room and imagining stories behind each photograph, laid the foundation for what would become my life's passion.

For over two decades now, I've been capturing the soul of automobiles and the essence of luxury lifestyle through my lens. My professional journey began in 1999 when I purchased my first camera, marking the start of a career that would blend technical precision with artistic vision. What started with photographing automotive details – the subtle curves of headlights, the bold statements of grills, the perfect symmetry of mirrors – gradually evolved into something more profound.

In 2009, I took the decisive step of establishing my own photography and advertising design business. Initially exploring various disciplines including product, food, and portrait photography, I discovered that my true calling lay in automotive photography. Since 2012, my focus has increasingly gravitated toward the automotive sector, though not in the conventional sense. I've developed an eye for finding extraordinary potential in ordinary spaces – transforming empty industrial streets into compelling backdrops and simple forest paths into stages for automotive excellence.

My approach to photography transcends mere documentation. Each frame tells a story, whether it's revealing the bold lines of a new luxury vehicle or capturing the intimate details of a classic car. This storytelling approach, combined with technical precision, has earned the trust of diverse clients – from Silicon Valley's innovative startups to Europe's established luxury brands and Asia's pioneering manufacturers.

In 2020, I expanded my creative horizons into lifestyle photography, bringing the same meticulous attention to detail that distinguished my automotive work. Working with influencers and fitness brands, I apply my unique perspective to create powerful visual narratives that resonate with modern audiences. This expansion wasn't a departure from my automotive work but rather a natural evolution of my storytelling capabilities.

What sets my work apart is my signature style – a sophisticated fusion of architectural precision, fashion's elegance, industrial robustness, and street photography's raw authenticity. This unique blend allows me to create images that don't just showcase products but evoke emotions and tell compelling stories. Whether I'm photographing a revolutionary electric supercar or crafting a lifestyle campaign, my process combines meticulous planning with creative spontaneity.

Based in Frankfurt, Germany, but working globally, I bring German precision and international creativity to every project. My mobile studio setup allows me to create controlled, professional environments anywhere, while my post-production mastery ensures every image achieves its full potential. From industrial facilities to scenic mountain passes, each location becomes a canvas for creating exceptional imagery.

Over the years, I've built enduring relationships with clients who value not just the final images, but the professional journey to achieve them. My workflow is designed to make even complex shoots feel effortless, ensuring a smooth experience from initial consultation to final delivery.

As automotive technology and visual storytelling continue to evolve, so does my approach. I constantly refine my techniques and embrace new technologies, ensuring my work remains at the forefront of both automotive and lifestyle photography. Whether you're launching a groundbreaking vehicle, updating your brand's visual identity, or seeking to capture something extraordinary, I bring both technical mastery and creative vision to your project.

Let's create images that don't just meet standards – they set them.